Starting in the 1930’s the WPA (Works Progress Administration) provided much needed employment to thousands of artists including Pollock, deKooning and Avery. They created posters, public art works and murals that still exist today. The general public became exposed to their works through exhibitions, schools of art and public institutions that displayed the murals, sculpture and other works.
The New WPA (Werks Project Agency) in Los Angeles is an advertising agency who’s creative is based on local fine artists. We believe that great art is the best communicator of the message and results in groundbreaking, memorable campaigns.
It is our hope that funding and encouraging fine artists will result in a resurgence and relevance of the arts.
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